What is the core competitiveness of the electric rail transfer carriage industry?
2019-07-19What is the core competitiveness of the electric rail transfer carriage industry?
At one time, there was a saying that electric rail-carriage design was the core competitiveness of enterprises.At some point, the concept seems to have been accepted by many people, and has become a fashionable and mainstream concept.But the "few" who do not agree with this concept or have not put the theory into action seem to be out of date, so most of them hide their "backwardness" with a smile or silence.
Admittedly, design is a kind of productive forces, especially in the design of the overall level of owe high, basic is still in the "primary stage" of Chinese Henan electric flat transfer carriage market, a good design plan by broke into the huge market of energy really is immeasurable.I believe, whether the designers of the industry and the business operators, can list a string of cases or data in a number of ways, to make other alternative discussion and discussion.
For the enterprise, from the simple production concept to the design concept is really a major progress in the business philosophy.Reconnection electric flat transfer carriage design various and personalized, directly triggered the demand of the consumer groups on the electric flat carriage purchase differentiation, thus for the industry's strong work has played a very positive role in promoting.However, the core competitiveness of an enterprise should be a competitive advantage that is rooted in the company's internal, sustainable, and unimitated others.This is the most basic and critical driving force for enterprises to survive and continue to develop.
So what is core competitiveness?Academics have concluded: core competitiveness refers to the contained in the business enterprise inside, of the essence of enterprise to support in the past, present and future competitive advantage, and is the enterprise internal competitive environment for a long time can make active core competencies.This explanation, though incipidity, is somewhat abstruse.Someone with five "no" to summarize the characteristics of the enterprise core competitive ability, is embodied in the competition of resources you have steal not to go, can't buy, not dismantle, take not to walk, sneak out, it can become your core competitiveness.
The core competitiveness of an enterprise can be a technology, but also a marketing tool. It can be an innovation mechanism, but it is also a business philosophy, and its shape is not normal.One thing is for sure, though, that the core competitiveness must be internal, not external.Moreover, this internal force must be hard to imitate by competitors.
There is no denying that individual electric transfer carriage companies can use design as their core competitiveness, but this is not a problem that can be solved by just three or five designers.Enterprise must in design idea, design talent, design in such aspects as investment and organization atmosphere, etc have absolute advantage or have independence road, can consider to as core competitiveness.The enterprise that has this idea certainly does not lack design good design talented person and the design input that should, accordingly, the author is not worried about these problems.But if other companies have poached your designer, are your core competencies still there? This is a question that should be seriously considered by the management of the enterprise.In fact, electric car design has never been an isolated job, nor is it an aesthetic problem.The early work of design is the accurate grasp and deep understanding of the target consumer group, and it should be consistent with the business philosophy and brand personality of the enterprise.And the design plan should transform the productivity, still must have the matching production capacity and the sales ability.Every business has its own personality. More importantly, the enterprise to create a favorable and inspired designers and curing of the so-called "organizational climate", so as to form their own unique design concept and design style, this is "not dismantle, take don't walk" competitive advantage.












